Rum & Reason
I was tasked with refining the logo for a Caribbean bar and restaurant. The goal was to capture the spirit and energy of the Caribbean culture while ensuring a modern and visually appealing aesthetic.
In the logo refinement process, I focused on maintaining the essence of the existing logo while enhancing its visual impact. This involved fine-tuning elements for clarity, cohesiveness, and scalability. The result was a refreshed and dynamic logo that retained its Caribbean charm while aligning with contemporary design standards. For the new colour palette, I drew inspiration from the vivid hues of Caribbean landscapes, incorporating rich tropical tones to evoke a sense of warmth and authenticity. The carefully selected colours not only complemented the logo but also created a cohesive visual identity that resonated with the vibrant atmosphere of the establishment.
Client’s Feedback
“I had an excellent experience using Monique's services for my restaurant business. My challenge as the new owner of Rum and Reason, was rebranding and creation of quality designs for social media marketing. Monique’s work was outstanding and her creative direction is second to none. Communication was fantastic and delivery always to deadline. Highly recommended. ”
— Damien Fishey, Business Partner - Rum and Reason