Rum & Reason - Logo Refinement
Rum & Reason is a Caribbean restaurant and bar with a lively atmosphere, full of colour, culture, and energy. They already had a logo but it needed refinement — something sharper, more versatile, and better suited for the variety of applications a hospitality brand demands.
I focused on fine-tuning the logo for clarity and balance, keeping the Caribbean soul intact while elevating the execution. Alongside this, I built a fresh colour palette inspired by the Caribbean landscape — think vibrant tropical tones and warm, welcoming shades.
Together, the refined logo and palette created a stronger, more consistent identity. Now, whether it’s on signage, menus, or digital channels, Rum & Reason’s brand feels polished and professional while still capturing the fun, celebratory vibe of Caribbean culture.
Client’s Feedback
“I had an excellent experience using Monique's services for my restaurant business. My challenge as the new owner of Rum and Reason, was rebranding and creation of quality designs for social media marketing. Monique’s work was outstanding and her creative direction is second to none. Communication was fantastic and delivery always to deadline. Highly recommended. ”
— Damien Fishey, Business Partner - Rum and Reason