Owned by London
The creation of a distinctive visual identity for a sustainable denim fashion brand aimed at promoting body image empowerment was a project that seamlessly blended style and purpose. The brand, committed to providing a simple, guilt-free, and enjoyable shopping experience for women of all sizes, recognised the pivotal role a well-crafted logo.
In approaching the logo design, the goal was to encapsulate the essence of the brand's commitment to sustainability, body positivity, and a delightful shopping experience. The chosen design elements, color palette, and typography were meticulously curated to resonate with the brand's core values. The result was a visually compelling and versatile logo that not only represented the brand but also communicated its mission effectively.
Client Feedback
“It was great working with Monique. She understood where I wanted to go with my brand and the results showed through the design of the logo. Easy to work with, quick communication, offering collaborative work as well as giving direction. I definitely recommend using Monique’s services.”
— Rachel McFarlanem CEO - Owned By London