Ladbrokes Coral - Brand Summit

This was one of those all-hands-on-deck projects. Over three months, I worked as a senior designer on a huge rebrand rollout for Ladbrokes and Coral.

The big reveal happened at the Olympic Stadium in London — a full brand summit with hundreds of stakeholders. My role was to take the refreshed brand guidelines and translate them into a real, immersive space. That meant everything from stage graphics to signage, wayfinding, and environmental design.

I led the creative direction for both brands within their zones, worked closely with printers and suppliers, and made sure every touchpoint looked and felt consistent with the new identities.

The summit was a milestone moment: it wasn’t just about showing the new look, but building excitement and pride around the refreshed brands. Seeing the space come alive with our work — and watching the reactions — was a real career highlight.