Spin Powered by Ladbrokes
Spin was created to attract a younger audience and required a brand identity that felt fresh, energetic and distinctly different from traditional gaming environments.
The business needed a new brand that could stand confidently within the Ladbrokes portfolio while appealing to a modern audience with different expectations and behaviours.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.
My Approach
I began by analysing competitors and identifying opportunities to create a more contemporary and vibrant visual identity.
The objective was to build a brand that felt energetic, accessible and engaging from the very first interaction.
Bringing It To Life
I led the creative development process from research and moodboarding through to concept creation and stakeholder presentations.
Working closely with a Junior Designer, I refined the visual identity, created brand guidelines and developed a flexible design system that could be applied consistently across multiple customer touchpoints.
Impact
The final identity helped establish Spin as a distinct brand within the market and provided a strong foundation for future marketing, in-store communications and customer engagement. It was vibrant and provided an engaging brand experience, where colours popped with youthful energy, and carried a sense of playfulness. The brand guidelines became the roadmap for consistency, ensuring that every touchpoint, from digital screens to in-house promotions, carried the essence of the brand.
